• Should You Always Keep Growing & Expanding Your Business?

    We’re always encouraged to keep pursuing more, bigger and “better” in all areas of our lives, especially in our businesses.

    When I look at the big name guru’s in the Internet Marketing space, people like Eben Pagan, Rich Schefren, Andy Jenkins, Mike Filsame, Ryan Deiss and others…..they’re always talking about developing teams.

    For me, personally, I like being a solopreneur. I don’t want to have full-time employees (even if they are virtual). I don’t want a big office and have to worry about rent and payroll. (Been there, done that and hated every minute of it).

    Not having huge overheads, the freedom and the flexibility are some of the reasons I love working at home.

    After some careful observation, I realized that there are two primary types of entrepreneurs: Empire Builders and Lifestyle Entrepreneurs.

    Empire builders are always pursuing bigger business. The focus is on the bottom line and on making as much money as possible. These are the Eben’s and Rich’s of the business world. Empire builders build businesses that more like traditional corporations with staff, offices etc.

    Lifestyle Entrepreneurs, on the other hand, want to build a business around their lifestyle rather than the other way around.

    These are the people who want to be able to pack up and spend 6 weeks (or 6 months) hiking through the Himalayas and have their business running on autopilot.

    These are the people who want to take Ramadan off so they can perform Umrah.

    These are the people who want to work when the kids are in school and then have their afternoons and evenings free.

    These are the people who hate getting up in the morning, fighting the traffic to get to an office to put in a conventional 9-5 day.

    These are the people who never want the “trappings: of a conventional business – rent, employees and huge overheads.

    There’s no right or wrong.

    What size should your business be? Just little ‘ol you and your laptop (with some occasional outsourcing) or 50+ employees in a fancy office. The answer is whatever is right for you.

    For me, I love working alone. (You must have guessed that I’m an introvert). I will happily stay at home for weeks at a time. My husband and five children (and extended family) provide me with all the interaction I need!

    Remember, having a small business is nothing to be ashamed of. Small size doesn’t mean small income! There are thousands of solopreneurs earning six-figure incomes from their homes.

    So take a moment to think about what type of entrepreneur you are. And if you’re a lifestyle entrepreneur, as opposed to an empire builder, don’t feel ashamed the next time someone asks how big your business is. Just smile and say “As big as it needs to be.”




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